Ideate.
Every project is sparked by an idea. I’m endlessly observant, and draw inspiration from things I see, hear, think, and feel everyday.
Understand.
The best way to get answers is by asking the important questions! This includes market analysis, audience profiling, and visual research.
Define.
Write it out! Craft a design brief that clearly describes the objective and scope.
Explore.
Get curious! How many ways are there to solve the problem? This is where ideas shift from expected to magical.
Create.
Start making! In my sketchbook I draft logos, graphic elements, layouts, page schematics, wireframes, and generate copy.
Critique.
Talk. Test. Try again! Showing work to new eyes and gathering constructive criticism elevates ideas.
Recreate.
Adjust your solution! Respond to critique, re-approach the problem, and create again.
Repeat.
Create again, again, and again. Work through all of the kinks in your solution to achieve the best possible outcome.
Finalize.
Ta-da! After critiquing and recreating, design magic is made! Check out the full exhibit here.
