Lurid
Intense Candy Experience
Packaging Design
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Art Direction
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Advertising
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Packaging Design ✻ Art Direction ✻ Advertising ✻
Lurid
Diabolical flavors for divine palates.
Sinful indulgence defines the luxury of Lurid candies. There’s nothing quite as sacred as allowing yourself to experience the unholy matrimony of intense flavors: the fiercest spices and the most sour citruses. Lurid delivers flavors derived from sinful origin, straight to your palate.
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The Lurid Intense Candy Experience offers uniquely intense flavors for daring sweet-tooths. These forbidden delicacies go beyond sweet and sour: they offer specialized spice blends, intense citrus flavors, and a curated blend of powerful tastes. This manifests in references to Gothic architecture, drawing on monumental drama to deliver a one-of-a-kind intensity.
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Package design
Art direction
Naming
Conceptualization
Copywriting
Advertising
Irresistible advertising
Lurid is based on creating daring and intriguing flavors that tempt customers to dive into unknown flavor profiles. These ads focus on allowing the customer to indulge in something new, bold, and delicious.
