Ms. Senior America
The Premier Pageant for Women Over 60
Rebrand
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Art Direction
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Brand Identity
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Rebrand ~ Art Direction ~ Brand Identity ~
Ms. Senior America
From retirement to runway!
The Ms. Senior America pageant has been held annually for over 50 years, providing women 60+ with an outlet to celebrate their wisdom and grace. A full re-brand modernizes the celebration of elegance that lies at the foundation of Ms. Senior America.
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The re-branding of the Ms. Senior America pageant aides in creating a more homogenous and effective brand voice. Accessibility, modernity, and elegance lie at the heart of Ms. Senior America. The visual application of the brand celebrates the beauty of age, and the wisdom, dignity, and honor that accompany it.
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Re-brand
Art direction
Copywriting
Branding suite
Brand guide book
Advertising
Event collateral
Print: full spread magazine ad
OOH: poster positioned outside of country club
OOH: poster positioned in YMCA
Print: full spread magazine ad
