Bug Buddy
Backyard Insect Explorer
Branding
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Art Direction
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Advertising
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Branding ✻ Art Direction ✻ Advertising ✻
Bug Buddy
Bugs don’t bug me!
Our world is full of wonderful creatures, big and small. So many different beings live in our backyards, and Bug Buddy: Backyard Insect Explorer bridges the gap between children and the tiny ecosystems right outside their homes. The heart of Bug Buddy lies in education, entertainment, and engagement.
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Bug Buddy’s main objective is to provide a multitude of engaging educational materials to elementary school children to encourage a connection with their environment. By using both physical and digital media outlets, the junior explorers can investigate bugs at home and on the go, bringing education everywhere.
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Art direction
Conceptualization
Brand development
Copywriting
Advertising
Illustration
Logo treatment
Naming
Educational
Bug Buddy utilizes a hands-on approach to learning that encourages children to safely interact with their environments.
Explorer-friendly
Bug Buddy goes wherever you go! The app adapts to your location and responds to the local ecosystem.
Engaging
With a multitude of learning platforms both physical and digital, Bug Buddy goes above and
beyond to engage children.
Entertainment
From hands-on exploration to
in-app games, Bug Buddy works
to entertain while it educates.
On the go
With the Bug Buddy app, you can explore wherever you are! At home, during a roadtrip, or on vacation, Bug Buddy adapts to your location and gives you geographically responsive information to keep the adventure going.
Combining education and play in advertising
The ad campaign for Bug Buddy targets play, education, and interaction.
Print single page magazine ad, positioned in National Geographic Kids
OOH in-store standee positioned in Target and at malls
Digital ad positioned on Facebook