UI/UX

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Art Direction

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Advertising

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UI/UX ✻ Art Direction ✻ Advertising ✻

Good News Daily

Reclaim the day.

Modern news media can start to feel like an endless cycle of directionless bad news. That’s where Good News Daily comes in: users of the app are sent one positive news headline everyday. Attached to each headline are resources that help users continue growing good in their local and global communities.

Flowing and regrowing are the guiding principles of Good News Daily’s identity: goodness is built upon adaptability and the beauty of new beginnings. By using bright and friendly colors, users are encouraged and enlightened with each use of the app, reaffirming them that they are capable of creating a better world.
UI/UX
Conceptualization
Art direction
Copywriting
App development
Branded materials
Advertising

Keep the good going

Good News Daily is defined by making activism and positive change accessible to everyone, everyday. These mailed postcards are sent to registered users monthly, and feature a triad of sources for them to either give back, learn about an issue, or share something with others.

Brand voice through advertising

Good News Daily communicates routine dependability and offers positivity in place of the expected. The visual and written style of the advertising strengthens the brand’s connection to ideas of daily positivity through subversion of common colloquialisms.