Hively
Bee Boosting Toys
Branding
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Art Direction
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Advertising
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Branding ✻ Art Direction ✻ Advertising ✻
Hively
Think little, play big.
Recent studies show that bees, like cats and dogs, engage in play. The bees can improve their pollination skills by playing with small wooden toys. Hively is rooted in creating stronger ecosystems, and believes that all creatures, no matter how small can create major positive impact.
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Hively sells perfectly crafted wooden Bee Boosting Toys to beekeepers who are looking to take their hive to the next level. Hively inhabits the joining of environmental impact and playfulness, resulting in a brand voice that is both cheerful and conscious.
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Branding
Art direction
Copywriting
Advertising
3D rendering
Hively’s dynamic logo system
Full lock up
Stacked variation
Symbol
Impact-focused advertising
One of the greatest benefits that Hively provides is the promotion of healthy hives. When beehives are healthy and productive, everyone wins: our global ecosystem, agriculture, and overall biodiversity are supported by bees. This campaign targets the environmental impact that Hively has, and stresses that bees that play are bees that help.
