Bug Buddy
Backyard Insect Explorer
Branding
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Art Direction
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Advertising
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Branding ~ Art Direction ~ Advertising ~
Bug Buddy
Bugs don’t bug me!
Our world is full of wonderful creatures, big and small. So many different beings live in our backyards, and Bug Buddy: Backyard Insect Explorer bridges the gap between children and the tiny ecosystems right outside their homes. The heart of Bug Buddy lies in education, entertainment, and engagement.
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Bug Buddy’s main objective is to provide a multitude of engaging educational materials to elementary school children to encourage a connection with their environment. By using both physical and digital media outlets, the junior explorers can investigate bugs at home and on the go, bringing education everywhere.
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Art direction
Conceptualization
Brand development
Copywriting
Illustration
Logo treatment
Naming
Educational
Bug Buddy utilizes a hands-on approach to learning that encourages children to safely interact with their environments.
Explorer-friendly
Bug Buddy goes wherever you go! The app adapts to your location and responds to the local ecosystem.
Engaging
With a multitude of learning platforms both physical and digital, Bug Buddy goes above and beyond to engage children.
Entertainment
From hands-on exploration to in-app games, Bug Buddy works to entertain while it educates.
On the go
With the Bug Buddy app, you can explore wherever you are! At home, during a roadtrip, or on vacation, Bug Buddy adapts to your location and gives you geographically responsive information to keep the adventure going.
