LUNEX
A Journey to Earth’s Satellite
Exhibit Design
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Art Direction
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Advertising
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Exhibit Design ~ Art Direction ~ Advertising ~
LUNEX
Experience the Moon like never before.
Just over 50 years ago, the last manned Apollo mission landed on the moon. Since then, NASA has developed a set of twin missions, the Artemis program, set to bring humans back to the Lunar surface as early at 2025. The Lunex exhibit brings the experience of the Moon landing to the masses, delivering a chance to explore something otherworldly without ever leaving the ground.
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Stationed in the Air and Space museum in Washington D.C., the exhibit exists in a world of aerospace enthusiasts. The heart of Lunex lies in combining the past and future of space travel with the dynamism of the Moon landing experience. The visual identity speaks to a fast moving future, while subtly referencing the rich history of NASA’s Apollo missions.
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Art direction
Conceptualization
Naming
Copywriting
Exhibit model construction
Advertising
Image manipulation
Branded collateral materials
Prototyped model
Mission Briefing
Welcome to Lunex! Grab your Commander’s Guide and prepare for liftoff!
Touching down
Welcome to the surface! Take a look around at the landing module and get ready for adventure.
Fully immersive
Use all of your senses to fully experience the lunar atmosphere, then you’re Earth-bound.
Walk like an astronaut
Step in the footprints of astronauts and leave your own impression, experience zero gravity and collect lunar rock samples.
Astronaut recruitment
Because the exhibit acts as a moon landing mission, the visitors are the astronauts, crew and commanders. These advertisements reimagine the Uncle Sam “I want you” ads as a method of recruiting future astronauts. This strategy leverages cultural recognition and humor via inversion of expectation.
